The University Co-op

Not-For-Profit & Independent Since 1896. Every penny of profit directly benefits course material scholarships! While many college bookstores are operated by for-profit corporations, The University Co-op is an independent 501(c)(3) not-for-profit and operated by a board of directors comprised of students, faculty, and staff at The University of Texas at Austin. Founded in 1896, The Co-op’s original mission was to address the rising cost of course materials for Longhorn students. Staying true to the original mission and vision set by future UT President, Dr. William J. Battle, today the Co-op envisions a world where the cost of course materials never prevents a single student from attending or graduating from The University of Texas at Austin.

Deliverables: Brand Identity, Logos, Website Assets, Email marketing, Social Media Design, Outdoor Advertising, Typography

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The University Co-op has made a $12 million commitment to support UT students. Funded by profits and donations, we provide stipends for books and supplies to more than thousands of students each semester. The cycle of Longhorns investing in Longhorns continues.

The University Co-op has been providing Longhorn merchandise, apparel, gifts, and accessories for more than a century. Nobody knows what Longhorn fans want and need more than we do. That’s why we offer the largest selection of Longhorn merchandise so every fan can fit in and stand out! And profits from purchases benefit Longhorn students!

Since 1896, nearly every Longhorn has passed through our doors. From graduation to game days and t-shirts to textbooks, we’ve been an integral part of the Longhorn experience and tradition, touching every important moment in the Longhorn life.

Initial rough drafts of logos for the store front banner

Second Round of drafts of logos for the store front banner

Final draft of the logo for the store front banner & type lockups

Initial Sketches of the store front banner

Final store front banner

Email Marketing Campaigns throughout the season

Social Media Campaigns throughout the season

Texas Longhorn mascot head around fall leaves

Look up OU vs Texas and this would explain it. These are different versions of the large print poster that was attached to a collection of t-shirts. The design on the far left was the final.